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Its powerful ingredients provide a shield against damage and strengthen hair's natural defenses. Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. 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It moisturizes and preserves hair vibrancy, leaving hair looking healthy and shiny. To use, simply massage into freshly washed hair, leave on for one-to-three minutes, then rinse. 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when using Defy Damage Protective Shampoo \u0026amp; Masque vs.a non conditioning shampoo\u003cbr\u003e\nAfter 10 shampoos; when using Defy Damage Protective Shampoo and Masque\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"300ml","offer_id":42460962390076,"sku":"74469509237","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":42460962422844,"sku":"74469509213","price":126.09,"currency_code":"AUD","in_stock":true},{"title":"1000ml X2","offer_id":42460962455612,"sku":"9361497019281","price":252.19,"currency_code":"AUD","in_stock":true},{"title":"1000ml w\/ pump","offer_id":42460962488380,"sku":"9361497019298","price":129.09,"currency_code":"AUD","in_stock":true},{"title":"1000ml X2 w\/ pump","offer_id":42460962521148,"sku":"9361497019304","price":258.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/6874\/1436\/files\/JOICO_DEFY_DAMAGE_PROTECTIVE_BOND_STRENGTHENING_SHAMPOO_300_ML_5d8c45a2-b2c8-47f3-a38b-3c1d97df9286.png?v=1736321371"},{"product_id":"joico-defy-damage-protective-bond-strengthening-conditioner","title":"JOICO DEFY DAMAGE PROTECTIVE BOND STRENGTHENING CONDITIONER","description":"\u003cp\u003eGentle enough to use every day, but mighty enough to replenish hydration and build strength and resilience, this daily, bond-building conditioner protects hair from future damage, detangles, and wards off fading hair color.\u003c\/p\u003e\n\n\u003cp\u003eBenefits\u003cbr\u003e\n80% less breakage\u003cbr\u003e\n5X stronger hair\u003cbr\u003e\nYou want to maintain over 90% of color vibrancy\u003cbr\u003e\nSee results after the very first use\u003cbr\u003e\nLeaves hair soft, shiny, and healthy\u003cbr\u003e\nPrevents and protects from daily damage\u003cbr\u003e\nBoosts vital moisture\u003cbr\u003e\nInstantly detangles\u003cbr\u003e\nAgainst combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo \u0026amp; Masque vs.a non conditioning shampoo\u003cbr\u003e\nAfter 10 shampoos; when using Defy Damage Protective Shampoo and Masque\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"250ml","offer_id":42460962652220,"sku":"74469509169","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"1000ml","offer_id":42460962684988,"sku":"74469509145","price":126.09,"currency_code":"AUD","in_stock":true},{"title":"1000ml X2","offer_id":42460962717756,"sku":"9361497019311","price":252.19,"currency_code":"AUD","in_stock":true},{"title":"1000ml w\/ pump","offer_id":42460962750524,"sku":"9361497019328","price":129.09,"currency_code":"AUD","in_stock":true},{"title":"1000ml X2 w\/ pump","offer_id":42460962783292,"sku":"9361497019335","price":258.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/6874\/1436\/files\/JOICO_DEFY_DAMAGE_PROTECTIVE_BOND_STRENGTHENING_CONDITIONER_250_ML_6f349f41-a8af-48b2-aac6-f0622e425c7c.png?v=1736321382"},{"product_id":"joico-defy-damage-protective-bond-strengthening-shampoo-and-conditioner","title":"JOICO DEFY DAMAGE PROTECTIVE BOND STRENGTHENING SHAMPOO AND CONDITIONER","description":"\u003cp\u003eJoico Defy Damage Protective Shampoo and Conditioner\u003c\/p\u003e\n\n\u003cp\u003eTransform your hair care routine with the Joico Defy Damage Protective Shampoo and Conditioner duo, designed to fortify, hydrate, and protect your hair from daily damage while maintaining vibrant color.\u003c\/p\u003e\n\n\u003cp\u003eProtective Shampoo:\u003cbr\u003e\nA decadently rich shampoo that gently removes impurities without roughing up the hair cuticle, delivering a luxurious cleansing experience that leaves hair soft, shiny, and ready to face daily challenges.\u003c\/p\u003e\n\n\u003cp\u003eProtective Conditioner:\u003cbr\u003e\nThis daily bond-building conditioner hydrates, strengthens, and detangles, replenishing resilience while protecting hair from further damage. 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Perfect for daily use, this spray-on treatment delivers essential nourishment and protection, leaving hair softer, healthier, and more manageable.\u003c\/p\u003e\n\n\u003cp\u003eBenefits\u003c\/p\u003e\n\n\u003cp\u003eInstantly repairs and strengthens damaged hair\u003cbr\u003e\nLightweight formula ideal for fine, fragile hair\u003cbr\u003e\nRebuilds and reinforces hair with keratin protein\u003cbr\u003e\nRestores elasticity and resilience without weighing hair down\u003cbr\u003e\nProvides protection against further damage and breakage\u003cbr\u003e\nLeaves hair soft, shiny, and manageable\u003cbr\u003e\nParaben-free\u003cbr\u003e\nFree of SLS\/SLES sulfates\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"300ml","offer_id":42460967403580,"sku":"74469517393","price":37.95,"currency_code":"AUD","in_stock":true},{"title":"300ml X2","offer_id":42460967436348,"sku":"9361497020096","price":75.9,"currency_code":"AUD","in_stock":true},{"title":"300ml X3","offer_id":42460967469116,"sku":"9361497020102","price":113.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/6874\/1436\/files\/Joico_K-Pak_Liquid_Reconstructor_300ml_490f3ff4-bd0e-4a6e-8bd0-a23a9d67ea3d.png?v=1736321577"},{"product_id":"joico-k-pak-professional-h-k-p-liquid-protein-chemical-perfector","title":"JOICO K-PAK PROFESSIONAL H.K.P. 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By closing the cuticle, it reduces porosity, enhances color longevity, and leaves hair feeling soft, smooth, and healthy.\u003c\/p\u003e\n\n\u003cp\u003eBenefits\u003cbr\u003e\nSeals and smooths the hair cuticle for enhanced shine and softness\u003cbr\u003e\nRestores pH balance after chemical services\u003cbr\u003e\nLocks in moisture and color for improved longevity\u003cbr\u003e\nReduces porosity and helps prevent frizz and damage\u003cbr\u003e\nLeaves hair stronger, healthier, and more manageable\u003cbr\u003e\nIdeal for use after coloring, perming, or straightening\u003cbr\u003e\nSuitable for all hair types\u003cbr\u003e\nParaben-free\u003cbr\u003e\nFree of SLS\/SLES sulfates\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"1000ml","offer_id":42460967829564,"sku":"74469517140","price":153.32,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/6874\/1436\/files\/Joico_K-PAK_Cuticle_Sealer_1_LITRE_afd22666-22a1-45e1-ab69-abb70cf25ad2.png?v=1736321588"},{"product_id":"joico-k-pak-clarifying-shampoo","title":"JOICO K-PAK CLARIFYING SHAMPOO","description":"\u003cp\u003eJoico K-Pak Clarifying Shampoo is a deep-cleansing formula designed to remove impurities, product buildup, and mineral deposits from the hair, leaving it refreshed and revitalized. 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