Joico Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment.
Keeps blondes bright and on-tone for up to 8 weeks*
Nourishes and strengthens lightened blonde hair
Softer, shinier, hydrated hair
Instantly hydrates lightened, double-processed, or high-lifted blonde hair
Adds softness and shine
Keeps hair polished and bright
Neutralizes chlorine and removes trace minerals to detox hair
*When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes