Joico Color Balance Purple Shampoo & Conditioner
Keep your platinum blonde and silver hair looking vibrant and cool with the Joico Color Balance Purple Shampoo & Conditioner. This powerful duo is specially designed to neutralize unwanted brassy tones while preserving the brilliance of lightened and gray hair.
The Color Balance Purple Shampoo features a unique color-correcting formula that shields hair from damage, strengthens its natural defenses, and keeps brassiness at bay. It also utilizes the Multi-Spectrum Defense Complex to protect against color fading and the Bio-Advanced Peptide Complex to repair, protect, and add shine. For optimal results, massage into wet hair, let it absorb for three to five minutes, and rinse. Use two to three times per week, alternating with your regular shampoo.
The Color Balance Purple Conditioner complements the shampoo by moisturizing and enhancing vibrancy while continuing to eliminate brassy tones. With the same advanced technology as the shampoo, it repairs, hydrates, and leaves hair shiny and smooth. This gentle formula can be used daily—simply massage into freshly washed hair, leave on for one to three minutes, and rinse.
Benefits:
Neutralizes unwanted brassy tones in platinum blonde and silver hair
Preserves vibrancy and color brilliance
Strengthens hair's natural defenses and protects against damage
Repairs, fights frizz, and adds shine with Bio-Advanced Peptide Complex
Hydrates and nourishes for healthy, shiny hair
Gentle enough for daily use (conditioner)