Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
Benefits
Color vibrancy lasts up to 8 weeks
Free of SLS/SLES sulfates
Provides UV protection for longer-lasting color
Increases shine, manageability and strength
Tested with permanent and semi-permanent hair color; when washing hair 2-3 times a week using Colorful Shampoo
SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
When using Colorful Glow Beyond Anti-Fade SerumAgainst combing breakage on damaged hair
