With just a few drops of Joico's Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly - soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.
Benefits
Helps prevent hair color from fading off tone when exposed to UV or sunlight
Instantly increases shine
Boosts color vibrancy & provides softness
Reduces frizz for smoother hair in just one use
Guards against the hair-dulling effects of pollution
