Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
80% less breakage
5X stronger hair*
You want to maintain over 90% of color vibrancy
See results after the very first use
Leaves hair soft, shiny, and healthy
Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
