Discover A Dazzling Spectrum Of Bold, Brilliant Color with Joico Color Intensity - their intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
Features & Benefits:
• Over-the-top vibrancy that lasts and lasts
• Reconstructs with Quadramine Complex for guaranteed healthier-looking hair after every color service
• Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
• Bold Shades last up to 20+ shampoos
• Metallic Shades last up to 15 shampoos
• Pastel Shades last up to 10 shampoos* Intermixable shades = endless creative possibilities